Film Poster Analysis - Smiley

This is the film poster for Smiley (2012). Smiley is a new film and therefore the audience do not know the story of the film or any of the characters. As this is the first film of this story it allows the director and writer to create a sense of mystery drama and suspense. When advertising the film they need to be eye catching to the audience to make them want to watch the film.

They layout of the film poster is with the villain wearing the smiley mask is in the background at the top of the poster. There are also some other people who are at the fore front of the film poster but below the villain. With these people below the villain it implies that they are his victims and by the villain being above his victims he is more powerful and in control of his victim’s fate. The title of the film ‘Smiley’ and all the small print that features on a film poster are all at the bottom of the poster beneath the villain and victim’s.

The angle of the camera is positioned looking at the villain and victims. Even though the camera is not tilted or at an angle with the villain being at the top on the poster it still feels as if he is looking down on us and has more control over the events that will happen in the film.

The main colour of the poster is blue which is the colour of the background and the villains and some of the victim’s tops. Another main colour on the poster is red the film title ‘Smiley’ is in red and there is a faded splattered red on the shirt and face of the villain. By using the colour red it represents danger, power and blood which will all feature in the film.

The film title ‘Smiley’ it relates to the villains mask being a stitched up smiley face, which would be the last thing his victims see. Even the text that is in the lightest colour is a dull grey giving an overall dangerous and dark look for the film.