The main target audience for our horror trailer is between the ages of
15-24 who would enjoy watching paranormal films such as The Conjuring and
Paranormal Activity. As the fan base for paranormal horror is increasingly
growing since the release of the paranormal franchise. The majority of the
target audience would be horror fans who like and enjoy watching horror films. Social
networking sites such as YouTube, Facebook and Twitter would be ideal sites to
influence and persuade people to go and watch the trailer and then hopefully
the film in the cinema. As social networking is one of the most influential
revenue streams for advertising which is why it would help us entice our target
audience.
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